MOVEMBER 2012

During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces, in Canada and around the world. With their “Mo’s”, these men raise vital funds and awareness for men's health.

On Movember 1st, PEIFA Members register at Movember.com with a clean-shaven face. For the rest of the month, these selfless and generous men, known as Mo Bros, groom, trim and wax their way into the annals of fine moustachery. Supported by the women in their lives, Mo Sistas, Movember Mo Bros raise funds by seeking out sponsorship for their Mo-growing efforts.

Mo Bros effectively become walking, talking billboards for the 30 days of November. Through their actions and words, they raise awareness by prompting private and public conversation around the often ignored issue of men’s health. The funds raised in Canada support men's health issues, specifically prostate cancer and male mental health initiatives.
In 2011, over 854,000 Mo Bros and Mo Sistas around the world got on board, raising $125.7 million CAD.

No matter the country or city, Movember will continue to work to change established habits and attitudes men have about their health, to educate men about the health risks they face, and to act on that knowledge, thereby increasing the chances of early detection, diagnosis and effective treatment.

PEIFA Members can go to www.movember.com to register, and then join the PEIFA Team. Members can then receive donations in their name. These individual pledges will be combined and then submitted as the team’s total pledge.