Prince Edward Island Fishermen's Assoc.

For immediate release

Islanders encouraged to Love our Lobster

Fisheries, Aquaculture and Rural Development




Increasing awareness and demand for Prince Edward Island’s top quality lobster is the goal of the province’s annual Love our Lobster campaign, says Fisheries, Aquaculture and Rural Development Minister Ron MacKinley.

“Prince Edward Island is known for our high quality seafood products, including lobster, and our Island fishers, processors, retailers and peddlers work hard to deliver these products to our consumers,” said Minister MacKinley. “Love our Lobster is a great way for Islanders to show their support for our lobster industry and the people who work in it.”

More than 1,200 fishers are involved in the lobster fishery. Last year, more than 28 million pounds of lobster were landed. The Island lobster industry has an economic value in excess of $185 million.

The Department of Fisheries, Aquaculture and Rural Development is partnering with Ocean 100 and Hot 105.5 and 26 local retail outlets across the province to promote the sale of Island lobster. Anyone buying Island lobster at participating retail outlets will receive a ballot for a chance to win the grand prize, a private lobster dinner party. Various other prizes are also available.

“The lobster industry is a significant contributor to the economy of Prince Edward Island, and we are working to help increase demand for Island lobster and strengthen the industry,” said Minister MacKinley. “Islanders are encouraged to take part and make fresh local Island lobster a part of celebrations with family and friends.”

Love our Lobster will run from May 2 to June 25. Contest details and a list of participating retail outlets can be found at

Media Contact: April Winchester

2014 Love Our Lobster Retail Participants


2014 Participating Retailers
All retailers open May 1st unless otherwise stated below.

Acadian Fishermen's Co-op, Abram's Village
Arsenault's Fish Mart, Summerside
Basin View Seafood Inc, Darnley (June 1st)
By the Bay Fish Mart, St. Peter's Bay (June 9th)
Cabot Fishermen's Co-op, Kensington
Captain Cooke's Seafood, Borden-Carleton
Carr's Shellfish, Stanley Bridge
Colville Bay Oyster Co., Rollo Bay
Crabby's Seafood, Wood Islands
Doiron Fisheries, North Rustico
JMK Fish Mart, Summerside
L&C Fisheries, French River
Machons Point Fishermen's Co-op, Murray Harbour
MacKinnon's Lobster Pound, Charlottetown
Mike's Queen Street Meat Market, Charlottetown
Morning Star Fisheries Seafood Store, Victoria (June 1st)
MR Seafood, Charlottetown
MR Seafood, Stratford
North Lake Fisheries, North Lake
Prince Edward Aqua Farms, Spring Brook
Richard's Seafood, Covehead (May 31st)
Royal Star Foods, Tignish
Seafood 2000, Georgetown
South Shore Seafood, Bloomfield
Stratford Lions Club, Stratford
Water Prince Corner Shop, Charlottetown

Latest News

News | Archives
June 16, 2014
Weekly Fish Price Report-Week Ending June 7, 2014

June 6, 2014
Weekly Fish Price Report-Week Ending May 31, 2014

May 30, 2014
Species at Risk Assessment for Atl Cod, Plaice and Redfish

May 30, 2014
Weekly Fish Price Report-Week Ending May 24, 2014

May 30, 2014
Recreational shellfish harvesting: reminder notice to the public and visitors of Prince Edward Island

May 27, 2014
News Release - Market Intelligence Exchange

May 27, 2014
Spring Lobster Season Challenges Continue

May 23, 2014
Weekly Fish Price Report-Week Ending May 17, 2014

May 16, 2014
Official Winners Updated - 2014 Snow Crab Draw

May 16, 2014
Weekly Fish Price Report-Week Ending May 10, 2014

Renew your

Due by March 31st, 2020

Renew Now

© Rachel Peters Photography